Insights

Perspectives on AI That Advises

DECISION INTELLIGENCEMarch 2026·4 min read

Decision Intelligence: Why the Next Frontier in AI Isn't Answering Questions — It's Guiding Decisions

We've spent 30 years optimising AI to answer questions. The next wave will be built around AI that actually guides decisions. These are not the same problem.

GUARDRAILSFebruary 2026·4 min read

The Anatomy of an AI Guardrail: Pre, During, and Post-Inference

Most discussions about AI safety stop at 'we have guardrails.' That's like saying a hospital has 'security.' What matters is the architecture — three layers, each with a distinct role.

TRUSTFebruary 2026·3 min read

Trust Is Earned Per Response: Designing AI That Admits Uncertainty

One hallucinated answer can permanently overdraft a user's trust. Understanding how trust accumulates — and how it collapses — is the most underrated design problem in AI advisory.

INFERENCEJanuary 2026·4 min read

The Economics of AI Advisory: Making Inference Sustainable

The question nobody asks in the AI demo: what does this cost per conversation? That number determines whether AI advisory can actually scale — or whether it stays a well-funded prototype.

STRATEGYNovember 2025·4 min read

From Healthcare to Everywhere: The Vertical AI Advisory Playbook

Building for the hardest advisory domain first — one where a wrong answer causes direct harm — forced us to solve problems every other industry eventually faces. Here's the playbook that emerged.